• BMW iPerformance

News: BMW Electrification Push Bearing Fruit

BMW Leads in EVs/PHEVs in Europe

BMW is a relatively small company in the auto world, but it’s creating a big footprint in electrified vehicles. The BMW i3 is the best-selling electric car in the premium compact segment in the U.S., and the best-selling EV in Germany.

BMW iPerformance

BMW celebrates an electrified holiday

BMW delivered 100,000 pure electrics and plug-in hybrids during 2017, reaching its goal for the year. According to the independent POLK/IHS Report (published on Dec. 7, 2017), the BMW Group is leading its competitors in registrations of new fully-electric and plug-in hybrid vehicles in Europe, with a market share of 21 percent. That’s three times BMW’s market share for its traditional models. The company celebrated by turning its Munich headquarters into a replica of a battery.

In the U.S. the current electrified BMW Group lineup includes the i3, available in full-electric and range-extended versions, and plug-in hybrid versions of the i8, 3-Series, 5-Series, 7-Series, X5 SUV and Mini Countryman. Currently, six percent of BMW’s sales are electrified vehicles, double or triple the percentage at its competitors.

A Sportier i3

BMW has just introduced a new variation of the i3–the i3s. It’s a performance upgrade for what was a fairly pedestrian (though pricey and packed with some exotic features) EV. The basic i3 also received a refresh and upgrade with a 94 Ah/33 kWh lithium-ion battery good for what BMW calls an “everyday range” of 124 miles.   

BMW iPerformance

The i3 is BMW’s lead electric vehicle

The new i3s gets some external paint treatment and badging to distinguish it from its non-s brethren, but the real story for the upgrade lies in a motor upgrade and some suspension tuning.

On its way to 25 electrified models across its different platforms by 2025, BMW plans to add the i8 Roadster in 2018, an all-electric Mini in 2019, an electric X3 in 2020, followed by the new electric flagship iNext in 2021, which will combine autonomous capability with electric drive.

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About Author: Michael Coates

is editor and publisher at Clean Fleet Report and an internationally recognized expert in the field of automotive environmental issues. He has been an automotive editor and writer for more than three decades. His media experience includes Petersen Publishing (now part of The Enthusiast Network), Green Car Journal, trade magazines, newspaper and television news reporting. He currently serves on the Board of the Western Automotive Journalists.

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