Nissan Targets 1 Million Electrified Vehicle Annual Sales By 2022
With more than 300,000 global sales, the Nissan Leaf is the bestselling electric car in history. The 2018 Nissan Leaf has launched with an EPA-rated 151-mile driving range. A second version for 2019 is coming with more than 200 miles of range. The big question now is, where will Nissan go from here?
One of the missing pieces of the electric car portfolio is the crossover. Most current EVs are sedans with Tesla’s Model X and Jaguar’s I-Pace the only electric crossovers available, although others are coming from luxury automakers Audi and Mercedes-Benz.
Given the popularity of crossover SUVs, an electric crossover utility based on the IMx concept shown at the Tokyo Motor Show in 2017 will be added in 2020, according to an interview published last week in the British magazine Autocar. It will stay true to the striking concept.
Stylish and More Than an EV
“Of course, we have the new Leaf, but I think the [production version of the] IMx concept will become a breakthrough model,” Mamoru Aoki, Nissan’s European design chief told Autocar.
Aoki told Autocar that the exterior of the IMx is a clear indication of Nissan’s next-generation design language and the intention is to be closer to the company’s Japanese roots. He said the IMx “does not have a masculine look or a heavy appearance” of the type that is now common for mainstream combustion-engine CUVs. “It has a light feel and sheer surfaces,” he said. “The exterior is very Japanese in its details–expressive, but with purity and an expensive feeling.”
Aoki added: “The interior is notably bigger than with a conventional vehicle and there’s much more usable space, thanks to the totally flat floor allowed by the [underfloor] battery pack. The dashboard is also pushed right back [towards the windscreen] because the HVAC [heating, ventilation and air-con] unit is under the bonnet.”
The overall cabin concept reflects Japanese architecture and interior design, he said, because traditional Japanese houses are tiny, and some rooms have to be multi-purpose in their use.
Aoki was also keen to point out the unusual interior trim in the IMx, which is an alternating laminate of wood and translucent plastic that can be illuminated from behind—a hint, perhaps, that the finish is heading for production.
The IMx Concept offers a sleek crossover utility shape and a pair of motors, one per axle, to provide all-wheel drive. Combined power of the two drive motors is quoted at 430 horsepower and a substantial 516 pounds-feet of torque. Its quoted battery range on the Japanese test cycle was more than 370 miles, although we’d expect that to be closer to 250 miles in U.S. EPA testing.
But there’s more! The IMx is the “future of mobility,” according to Nissan. It features a future version of ProPilot, Nissan’s autonomous car technology. When engaged, it will retract the steering wheel, recline the seats and take over control of the car. The featureless (no knobs or switches) dash is designed to respond to gestures, eye movement and spoken commands. Whether this advanced ProPilot will appear in the 2020 production car is at the moment questionable.
One Million Electrified Vehicles Annually by Fiscal Year 2022
Nissan pledged to maintain its leadership in electric vehicles as the automaker outlined plans to launch eight new EVs and hit annual sales of 1 million electrified vehicles by March 31, 2023. The eight new EVs will come on top of Nissan’s current offerings, the Leaf and eNV200 van. One will be the all-electric crossover based on the iMx concept, while four of the new EVs will be directed to China.
The automaker’s sales goal of one million EVs, includes pure electrics and plug-in hybrids. The tally will get a boost from the introduction of Nissan’s new e-Power setup, a range-extender hybrid system it is already selling in Japan and will bring to other markets. Sales of vehicles equipped with e-Power will account for more than half the total.
The components of Nissan’s goals were presented last Friday at the company’s global headquarters, offering details of the M.O.V.E to 2022 midterm plan unveiled by CEO Hiroto Saikawa last fall for six years running through the fiscal year ending March 31, 2023.
Nissan’s luxury arm, Infiniti, won’t be left in the dark, either. All Infiniti models will be electrified starting in 2021. Chief Planning Officer Philippe Klein said, “This electrification trend will be deeper and quicker for Infiniti. Our objective is to position Infiniti as the No. 1 challenger brand in the premium segment.”
“We have more EV customers than any other automaker,” Klein said. “You can count on us to defend our EV leadership.”