Personal: The Tesla Shopping Experience

Nothing Like It, Anywhere One thing Elon Musk does not do is run from an idea, plan or a strategy. Whether it’s designing and launching rockets (SpaceX), building a massive battery manufacturing plant (Gigafactory) or starting an all-new car company from scratch, he has not been deterred. This can-do entrepreneurial spirit ... Read More...

Interview: Ford’s Electrified Future

A Conversation with Brett Hinds, Ford’s Chief Engineer for Electrified Powertrain Systems Today, cars with full or partial battery power are not big sellers, so companies must balance short-term profit with long-term planning for what is increasingly seen as the future of transportation. Ford wants to be recognized as a future-looking company, ... Read More...