Tesla has spurred more serious activity in the high-end of electric cars than has ever been seen. Its success has other automakers bringing new models onto the market and promises to boost attention on EVs the same way high-end sports cars highlight attention on some of their lesser companion models. At any rate, it looks like we’re in for some fun, high-performance, luxury electric cars in the near future.
To sum up the day-long program and paraphrase the philosopher Heraclitus, the only thing constant about the future will be change. The 100-plus year-old auto industry is heading into uncharted territory as it grapples with change inside and out of the vehicle. Electronic technology promises to radically alter the interaction of the driver and vehicle, even as the propulsion technology and fuel shifts to new ground and, in some cases, necessitating new lifestyles. One thing is clear, “Future Cars, Future Technology” will be an ever-changing topic for years to come.
This week saw two of the largest auto companies in the world going two different ways when it comes to pricing their showcase plug-in electric cars. General Motors announced that it would price its extended-range electric Cadillac ELR at $75,995 when it goes on sale in January 2014. In contrast, the same week Toyota announced that it was dropping the price on its 2014 Prius Plug-in, which it considers the epitome of its current offerings. Price drops ranged from $2,000 on the base model to $4,620 on the Advanced version. With the price reduction, the Prius Plug-in now has a starting price before government incentives just north of $30,000.
While price cuts and low lease rates have been moving electric cars like never before, resulting in “sold out” models and tight supplies at some dealerships, there may be a dark side to the deals. When discounts like this happen in the rest of the auto market and residual values drop, the impact on auto companies is clear. Profits on the discounted vehicles drop and the models are often dropped or given a redesign aimed at revitalizing or repositioning them in the eyes of the consumer. For new models, it is often the kiss of death.
August was a high-water mark for some of the pure electric cars and plug-in hybrids, stoking hopes that these alternatives were starting to gain traction in the market. The year 2013 is two-thirds over and auto industry sales overall are doing quite well (up 14 percent compared to July 2013, up 17 percent compared to August 2012 and up 9.6 percent over the year-to-date compared to last year). The record sales this month by the Passat TDI, Chevy Volt and Nissan Leaf show that high mileage vehicles are definitely high on consumers’ shopping lists. More models continue to come onto the market, broadening consumer choices and adding to the ongoing discussion of fuel economy.
The Nissan Leaf was the best selling plug-in car in July and has just lost the lead for the year-to-date electric car sales to the hot-selling Tesla Model S, another pure electric. It’s fair to say that where the Leaf is selling well, electric cars are selling well. Here are the Top 10 markets for Nissan Leaf sales.
Consumers interested in plug-in cars got more good news this month as the Mercedes-built Smart and Chevy Volt both joined the recent moves to drop prices on their models. The Smart dropped lease prices to $139/month, substantially below much of the competition, and GM lowered the 2014 Chevy Volt price by $5,000.
Numerous peer-reviewed articles have reached the same conclusion — from cradle to grave, electric cars are the cleanest vehicles on the road today. And unlike cars that rely on oil, the production of which is only getting dirtier over time, the environmental benefits of electric cars will continue to improve as old coal plants are replaced with cleaner sources and manufacturing becomes more efficient as it scales up to meet growing consumer demand.
Cut-throat price wars are common enough in the auto industry, but ones that include green cars are pretty rare. Remember, these are the cars that several auto makers have been quick to say they would lose money on and, on top of that, were not sure consumers would buy at any price.
May continues the trend of good sales for hybrids, electric cars, plug-in hybrids and clean diesels. Consumers are seeking out these cars and keeping their sales numbers high.
The Fiat 500e is flat-out the most fun of the pack of electric cars that I have driven over the past two decades. It’s got the sportiness of the original EV1 with a hip Italian package.
The enthusiast group Plug In America noted that, for the first time, U.S. sales of plug-in electric cars (either pure electrics or plug-in hybrids) market will pass a significant milestone this month (May). The 100,000th mark was reached just past two years after their introduction to the market.
For all the twists and turns that the auto industry undergoes, it looks like 2013 will be a clear milestone for electric cars. The point here is to look at how far we have come and note the arrival of the electric car industry. It’s no longer a model or two, but a substantial variety of vehicles from major manufacturers that the EV-conscious consumer can choose from.
Ford is making a concerted push towards electrification, a key part of its strategy to boost fuel economy across its lineup. The Ford Fusion Energi, which Clean Fleet Report recently had the opportunity to sample for a brief test drive, is the centerpiece of a five-vehicle electrified fleet.
Rebuttal of a misleading Wall Street Journal op-ed that trashes clean cars.